Effective Date: [September 05, 2025]
The Virtual Mall of America, LLC (“VMOA,” “we,” “us,” or “our”) is committed to ensuring that our websites, immersive environments, and related services are accessible to all people, regardless of ability or technology. We believe accessibility is essential to delivering an inclusive, engaging, and equitable experience for every visitor, creator, and brand partner.
Our goal is to meet or exceed the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA (and 2.2 where applicable) and to comply with relevant accessibility laws, including the Americans with Disabilities Act (ADA), Section 508 of the Rehabilitation Act, and applicable international standards.
This statement applies to:
All VMOA websites and subdomains
Immersive zones, AI‑powered experiences, and creator/brand portals
Mobile and desktop versions of our platform
Interactive features, including chat, voice, and spatial navigation
It does not cover third‑party content, integrations, or partner zones we do not control, though we encourage all partners to follow similar accessibility standards.
We integrate accessibility into our design, development, and content processes by:
Design Standards: Building with semantic HTML, ARIA roles, and accessible color contrasts.
Keyboard Navigation: Ensuring all interactive elements can be accessed without a mouse.
Text Alternatives: Providing alt text for images, descriptive labels for controls, and captions/transcripts for multimedia.
Responsive Design: Supporting a range of devices, screen sizes, and orientations.
Assistive Technology Testing: Regularly testing with screen readers (e.g., NVDA, JAWS, VoiceOver) and other assistive tools.
Continuous Training: Educating our team on accessibility best practices and inclusive design.
User Feedback Loop: Encouraging and acting on accessibility feedback from our community.
While we strive for full accessibility, we are aware of some current limitations:
Certain immersive 3D elements may not yet have full descriptive alternatives.
Some partner‑provided content may not meet our accessibility standards.
Complex spatial navigation may require additional accessibility modes, which are in development.
We are actively working to address these issues and welcome feedback to help us prioritize improvements.
Our platform is designed to work with:
The latest two versions of major browsers (Chrome, Firefox, Safari, Edge)
Operating systems with built‑in accessibility features (Windows, macOS, iOS, Android)
Assistive technologies such as screen readers, voice recognition software, and alternative input devices
JavaScript must be enabled for full functionality in immersive zones.
Accessibility is not a one‑time project — it’s an ongoing commitment. We:
Conduct periodic accessibility audits, including automated scans and manual testing
Integrate accessibility checks into every development sprint
Monitor evolving standards (e.g., WCAG 2.2, WCAG 3.0) and update our platform accordingly
Include accessibility requirements in partner and vendor agreements
We welcome your feedback on the accessibility of VMOA. If you encounter barriers or have suggestions, please contact us:
Accessibility Contact The Virtual Mall of America, LLC [Insert Business Address] Email: [Insert Accessibility Email] Phone: [Insert Phone Number]
We aim to respond to accessibility feedback within 5 business days and to provide a resolution or timeline within 15 business days.
If you believe your accessibility rights have been violated under the ADA, Section 508, or other applicable laws, you may also contact your local enforcement agency or disability rights organization.
This Accessibility Statement is reviewed at least once every 12 months and updated as needed to reflect changes in our platform, technology, or applicable laws.