Partnership Models

At the Virtual Mall of America, we understand that no two brands have the same goals. Our flexible partnership models are designed to meet diverse needs — from global enterprises seeking long‑term licensing to creators launching their first immersive storefront. By joining our ecosystem, partners can select from the following tailored approaches: 1. Licensing & Royalty Agreements For established brands looking to secure a sustained presence, licensing offers co‑branded integration within our platform’s high‑traffic zones. Enjoy predictable royalty revenue, exclusive category rights, and joint marketing campaigns that extend brand influence across our growing audience. 2. Virtual Storefront Leasing Ideal for retailers who want a permanent, customizable digital location inside the Ultra Mall. Each storefront includes 3D architectural design, product catalog integration, secure checkout solutions, and the ability to host in‑store events or seasonal activations. 3. Co‑Marketing Campaigns For brands launching new products, collections, or events, our co‑marketing packages align your launch with themed zones, influencer partnerships, and in‑mall challenges or scavenger hunts — turning awareness into measurable engagement. 4. Experience Sponsorships Perfect for media companies, entertainment brands, and event organizers. Sponsor festivals, competitions, interactive exhibits, or performance stages to immerse audiences in your brand’s narrative while fostering community engagement. Our Commitment: Whichever model you choose, we provide a partnership framework grounded in creativity, measurable results, and shared growth. Every activation is supported by engagement analytics, ensuring that your investment is strategic, trackable, and scalable.