Celebrity Portal — Core Features

1. Verified Identity Onboarding

• Private, secure verification process (handled by a trusted third‑party or Microsoft’s own identity services).
• Proof of identity required (legal ID, agent verification, or industry‑standard celebrity verification services).
• One‑time verification fee to secure their name and avatar identity.

2. Dual‑Mode Access

• Incognito Mode:
  • Avatar appears as a generic, non‑identifiable user.
  • No public name tag, no celebrity marker.
  • Perfect for private shopping or exploring with friends/family.
• Celebrity Mode:
  • Avatar displays verified name and special badge.
  • Enables fan interactions, public events, and store invitations.

3. Event & Store Integration

• Only verified in‑mall stores can invite celebrities for events.
• Event types:
  • Meet‑and‑greet lounges
  • Q&A forums
  • Live performances/concerts
  • Gaming challenges (e.g., Unity Challenge)
• Sponsorship opportunities for brands to co‑host celebrity nights.

Legal & Safety Safeguards

1. Terms of Use Addendum for Verified Celebrities

• Clear clauses stating that the Virtual Mall of America is not responsible for the content of celebrity speech or actions during events.
• Celebrities agree to abide by community guidelines and event conduct rules.
• Disclaimers that offensive or slanderous remarks are the sole responsibility of the speaker.

2. Impersonation Prevention

• Verified badge system makes it obvious who is real.
• Strict takedown policy for impersonators.
• Legal right reserved to revoke access for fraudulent claims.

3. Moderation & Event Controls

• All public celebrity events have mall‑appointed moderators present.
• Ability to mute, remove, or end sessions if guidelines are violated.
• Pre‑event briefing for celebrities on acceptable conduct.

Revenue Streams

• Verification Fee: One‑time payment for lifetime badge & access to Incognito/Celebrity modes.
• Event Sponsorships: Brands pay to host celebrity nights.
• Premium Fan Access: Optional ticketed events for exclusive experiences.
• Co‑Branded Merch: Digital or physical items tied to celebrity appearances

Celebrity portal coming soon overview

The Celebrity Portal will let public figures enjoy the mall privately when they want, and connect with fans when they choose. It combines verified identity, incognito privacy, controlled fan engagement, and brand‑safe events — all inside a secure, moderated framework that protects celebrities, fans, stores, and the mall.

Core capabilities

• Verified identity badge: A gold check with name lock, preventing impersonation and securing the celebrity’s verified display name across the mall.
• Dual modes: Incognito for private visits; Celebrity Mode for public presence, meet‑and‑greets, and store appearances.
• Invite‑only appearances: Only vetted in‑mall stores and approved zones can invite verified celebrities for events or promotions.
• Event formats: Meet & greet lounges, moderated Q&A, stage talks, performances, signings, photo op lines, esports/gaming challenges.
• Safety by design: Always‑on moderation tools, clear conduct rules, fast escalation paths, and audience controls (tickets, age gates, caps).
• Revenue options: One‑time verification fee, sponsored events, ticketed experiences, limited drops, co‑branded digital collectibles, and partner bundles.

Onboarding and verification

Private verification flow

• Eligibility: Actors, musicians, athletes, creators, public figures, and brand mascots with rights holder authorization.
• Proof steps:
  • Identity evidence: Government ID match (or equivalent), plus live selfie check.
  • Representation confirmation: Agent/manager attestation or verified business manager email.
  • Rights check (if applicable): Name, likeness, and mark authorization for brand personas or stage names.
• Security handling: Verification occurs in a private portal; data is encrypted in transit and at rest, and only used to confirm identity status.
• Outcome: Verified badge issued; display name locked; access to Incognito and Celebrity Mode unlocked.

Name locking and impersonation rules

• Name reservation: Exact legal name and well‑known stage name(s) reserved upon verification.
• Lookalike policy: Parody or fan accounts must label themselves clearly; no misleading names, avatars, or bios.
• Rapid takedown: Report, review, and remove clear impersonations; repeat offenders lose access.

Fees and benefits

• Verification fee: One‑time payment that includes name lock, badge, dual‑mode access, and priority support.
• Perks: Early access to event tools, private lounges, concierge scheduling, and partner invitations.

Modes and privacy controls

Incognito mode (private shopping)

• Identity masking: Generic avatar styling and non‑identifiable display name; no public markers.
• Visibility limits: Opt‑out from public “nearby” lists, map pings, and discovery feeds.
• Companion controls: Private group shopping with friends/family via invite‑only instances.
• Anti‑swarm protections: Dynamic instance splitting, soft teleports, and proximity caps to prevent crowding.

Celebrity mode (public presence)

• Verification badge: Gold check and verified display name shown above the avatar.
• Fan interactions: Opt‑in proximity chat, photo emotes, autograph/digital collectible signing, controlled DMs (requests only).
• Boundaries: One‑tap “cooldown bubble” to create polite distance; quick‑mute, block, and report tools.

Tip: Celebrities can switch modes anytime from a persistent “Presence” toggle in the profile menu.

Events and store invitations

Who can host

• Approved hosts: Vetted in‑mall stores, anchor zones (e.g., Ballroom, Lounge, Arena), and official mall stages.
• Invite workflow: Host submits date, format, safety plan, moderators, and capacity; celebrity accepts; mall publishes listing.

Event formats and controls

• Formats:
  • Meet & greet: Timed slots, photo emotes, signed digital collectibles.
  • Q&A: Pre‑screened questions, live moderation, spotlight rotation.
  • Performance: Music/comedy sets with audio controls and stage barriers.
  • Gaming challenge: Bracketed play, shoutcasting, fair‑play rules.
• Safety controls: Age gates, capacity limits, queue systems, slow‑mode chat, profanity filters, auto‑mute triggers, and instant end‑session authority.
• Monetization: Tiered tickets (free/VIP), sponsor branding, limited merch drops, charity tie‑ins, and post‑event replays.

Store partnership guardrails

• Brand fit: Hosts must meet community and brand‑safety standards.
• No cold invites: Only approved stores/zones can invite; no unsolicited mass DMs.
• Contracting: Clear scope, schedule, compensation, and cancellation terms for every event.

Moderation, privacy, and safety

• Live moderation: Mall‑appointed moderators in all public celebrity events, with authority to warn, mute, remove, or end sessions.
• Code of conduct: Clear rules on harassment, hate, threats, doxxing, and impersonation; zero‑tolerance for severe violations.
• Audience tools: One‑tap reporting, progressive penalties, evidence logging for enforcement.
• Privacy controls: Opt‑outs from recordings; per‑event recording disclosures and attendee consent banners if recording is enabled.
• Rate limits and shields: Throttled DMs, anti‑spam gates, cooldown bubbles, and safe‑exit teleports for the celebrity at any time.

Legal framework and disclaimers

• Celebrity terms addendum: Verified participants agree that they are solely responsible for their speech and conduct. The mall provides the venue and tools but does not endorse or pre‑approve statements made by participants.
• Content responsibility disclaimer: The Virtual Mall of America is not liable for defamatory, offensive, or otherwise unlawful statements made by third parties during events or interactions. Violations may result in removal or suspension.
• Community guidelines acceptance: All participants (celebrities, hosts, attendees) must accept and follow community rules, including hate‑speech, harassment, and safety policies.
• Recording and IP rights: Clear consent requirements for recording/streaming. Ownership of event recordings, photos, and digital collectibles defined in the event agreement; use of name, image, and likeness limited to agreed promotional windows.
• Impersonation enforcement: The mall may remove content, revoke access, and cooperate with rights holders and authorities in cases of identity misuse or fraud.
• Indemnification clause: Event hosts and celebrities agree to indemnify and hold the mall harmless from claims arising from their content or conduct, subject to applicable law.
• Payment and refunds: Transparent terms for ticketing, sponsorships, cancellations, and force majeure, with defined refund pathways.