Infinity Shelf™ powered by VMOA

Where the Virtual Meets the Infinite

Concept Overview

Infinity Shelf™ is the seamless bridge between the immersive 3‑D shopping experience of the Virtual Mall of America and the limitless product catalogs of real‑world retailers. It allows shoppers to explore beautifully rendered “hero” products in‑mall, then — only when they choose — step beyond the virtual shelves into a brand’s complete online store. It’s the perfect blend of emotional engagement and practical convenience, designed to keep the magic of the mall intact while ensuring no shopper ever leaves empty‑handed.

How It Works

3‑D First
- Every participating storefront features a curated selection of 3‑D rendered products — the most iconic, seasonal, or high‑margin items.
- Shoppers can interact with these items in real time: rotate, zoom, inspect details, and purchase directly inside the mall.
The Infinity Shelf™ Gateway
- A sleek, branded interactive element inside the store — think holographic pedestal, floating panel, or elegant wall display.
- When approached, it invites the shopper:“Can’t find what you’re looking for? Step into the Infinity Shelf™ to explore the full collection.”
Full Catalog Access
- Activating Infinity Shelf™ opens an in‑mall overlay (not a jarring browser pop‑up) that displays the retailer’s full e‑commerce site or API‑fed catalog.
- Shoppers can browse, add to cart, and check out — all without leaving the VMOA environment.
Seamless Return
- After browsing the full catalog, shoppers are returned to the virtual store exactly where they left off, keeping them engaged in the mall experience.

Benefits for Retailers

Rapid Onboarding — No need to 3‑D render thousands of SKUs; start with a small curated set and expand over time.
Full Inventory Access — Shoppers can still purchase any item from the retailer’s complete catalog.
Brand Control — Retailers maintain their own e‑commerce platform for transactions, inventory, and fulfillment.
Analytics & Insights — Track foot traffic, 3‑D product interactions, and Infinity Shelf™ click‑throughs for ROI measurement.

Benefits for Shoppers

Immersive Discovery — Engage with products in a rich, interactive environment before buying.
No Missed Opportunities — If the desired item isn’t on display, the Infinity Shelf™ ensures it’s still just a click away.
Frictionless Checkout — Direct link to the retailer’s trusted online store for secure payment and delivery.
Stay in the Mall — The experience is designed to keep shoppers connected to the VMOA world.