The Hub – The Social Heartbeat of the Virtual Mall of America The Hub is the vibrant gathering place where the Virtual Mall of America comes alive with connection, conversation, and community. Designed as the central meeting point, it’s where visitors can interact in real time, join live events, and discover what’s trending across the mall. From pop-up performances and influencer meet‑and‑greets to collaborative lounges and interactive displays, The Hub is the go‑to spot for shared experiences. It’s a space that blends entertainment, networking, and discovery — making every visit to the VMOA feel dynamic and connected. Whether you’re here to socialize, explore new happenings, or simply soak in the energy, The Hub ensures you’re always at the center of the action.