Ultra Mall of America (UMA) – The Strategic Commerce Hub of the VMOA The Ultra Mall of America (UMA) is the premier business district within the Virtual Mall of America (VMOA) — a purpose‑built hub where leading brands, service providers, and technology innovators converge to shape the future of immersive retail. With the same architectural elegance, gold‑on‑navy branding, and signature premium lighting that define VMOA’s flagship zones, UMA offers a seamless, high‑impact environment designed for business integration, collaboration, and growth. Here, commerce meets innovation in a setting that elevates every interaction — from flagship virtual storefronts and experiential showrooms to strategic partnerships and large‑scale activations. UMA is more than a marketplace; it’s the engine driving the next generation of connected, experiential retail.