Visit With Friends
A safe, credentialed way to step into 360° spaces together, tour verified properties, and share real-world moments—inside the Virtual Mall of America.
Feature overview
- 360° friend spheres: Invite friends into a live or saved 360° camera sphere to hang out, react, and co-explore real places together.
- Take the tour (real estate): Join guided, 360° virtual tours hosted by verified real estate agents for residential or commercial listings.
- Social sharing: Send “Visit With Friends” invites, save highlight reels, and post moments to My Hub without exposing private data.
- Ava‑Store tie‑ins: Equip “tour mode” outfits, laser pointers, measuring tools, floor plan overlays, and décor bundles for avatars.
- Replay integration: Record consented tour segments to REPLAY Video Hub for later review (with agent authorization).
Safety and security architecture
- Verified identities:
- Agents: License verification through national/state registries, brokerage affiliation, and ongoing re-checks.
- Users: Tiered identity (basic, enhanced, enterprise) to unlock hosting and recording features.
- Credential gating:
- Only certified agents can list properties and host “Take the tour.”
- No investment hubs or speculative listings; strict commercial use policy to deter fraud.
- Consent-first controls:
- Host consent: Recording, screenshots, or REPLAY clips require explicit host toggles.
- Participant consent: Visible indicators confirm who is recording; one-tap opt-out removes participant visuals from saved content.
- Privacy by design:
- Geofencing: Blur or restrict sensitive areas (private photos, addresses beyond listing, minors).
- Redaction tools: Auto-blur faces, license plates, family photos; watermark saved tours.
- Location scopes: Show approximate areas until the agent unlocks verified tour coordinates.
- Access control & auditability:
- Invite-only rooms: PIN or whitelist invites; session codes expire.
- Audit logs: Immutable logs of joins, actions (recording, snapshots), and host settings for dispute resolution.
- Rate limits: Throttle invite spam and suspicious behavior.
- Content moderation:
- Proactive scanning: Detect prohibited content (nudity, hate symbols) in 360° feeds; quarantine and review.
- Real-time host tools: Mute, remove, lock room, or end session; one-tap agent escalation.
- Fraud prevention:
- Listing authenticity: Broker-of-record attestation, MLS sync, randomized verification checks.
- Financial safety: No on-platform escrow or investment solicitation; redirect to approved brokerage systems.
- Scam detection: Pattern analysis on repeat offenders; swift suspension and appeal flow.
Real estate verification and compliance
- Agent onboarding:
- Submission: License number, state, brokerage, government-issued ID.
- Verification: Automated registry checks + human review; annual re-verification.
- Badge: “VMOA Verified Agent” badge with state seal; visible on profile and tours.
- Listing standards:
- Required assets: MLS link, floor plans, disclosures, agent-of-record contact.
- Accuracy rules: No exaggerated claims; truth-in-advertising compliance; immediate correction workflow.
- Tour safety: No minors on camera; restricted areas (bedrooms with personal effects) flagged and blurred.
- Legal safeguards:
- Terms & disclosures: Clear consent, recording notices, and data processing statements.
- Regional compliance: State-specific real estate advertising rules applied via policy templates.
- Record retention: Minimal and purpose-limited; agent-controlled deletion windows with legal hold exceptions.
User experience flows
- Create a friend sphere:
- Host setup: Choose live or saved 360°, set privacy (invite-only, friends-of-friends), enable/disable recording.
- Invite: Generate secure link + session PIN; optional time window and participation cap.
- In-session: Spatial audio, avatar pointers, note pins, screenshot-safe zones, and consent indicators.
- Join a property tour:
- Discovery: Browse verified listings by area, price, type, and agent badge.
- Group visit: Join friends in the same 360° space; talk with the agent; drop questions as pins.
- Follow-up: Export agent-approved clips, floor plans, and notes to My Hub; request private showing.
- Post‑tour actions:
- Share safely: Watermarked highlights with blurred sensitive data; agent control over shareability.
- Ava‑Store upsell: Offer décor packs, measuring tools, and “move-in” bundles tied to the listing category.
Revenue streams
- Agent subscriptions:
- Basic/Pro tiers: Host count, recording privileges, analytics dashboards, branding overlays.
- Per‑tour fees:
- Session-based pricing: Agents pay per guided tour; volume discounts available.
- Transaction commissions:
- Closed deals: Small percentage on sales/rentals attributed to VMOA tours (managed via broker reporting).
- Ava‑Store sales:
- Tour mode kits: Measuring tools, laser pointers, branded hard hats, décor bundles, staging packs.
- Sponsored destinations:
- City/Neighborhood showcases: Tourism boards and developers sponsor verified area tours (non-investment marketing only).
- Premium features:
- Larger groups & pro tools: Expanded participant caps, translation captions, dual-language tour overlays, ADA-friendly guides.
Technical and operational standards
- 360° capture:
- Supported formats: Common 360° video/photo standards with adaptive streaming; hardware partner SDKs.
- Stability layer: Auto-leveling, stitching correction, noise suppression.
- Performance & scale:
- Adaptive bitrate: Smooth experiences on variable connections; edge caching for popular tours.
- Session integrity: Heartbeat monitoring, reconnection grace, host-first continuity.
- Accessibility:
- Captions & transcripts: Real-time captions, multi-language subtitles, screen-reader-friendly UI.
- Visual comfort: Comfort mode (reduced motion), guided teleport points, brightness/contrast controls.
- Analytics (privacy-safe):
- Engagement metrics: Join count, dwell time, replay rate; aggregated, de-identified for dashboards.
- Agent insights: Heatmaps of attention, FAQ clusters; opt-in and consent-based.
Abuse prevention and incident response
- Live safeguards:
- Host panic control: Instantly freeze stream and blur scene; remove all guests; auto-notify moderators.
- Guest limits: Kick/ban, mute-all, lock new joins; anti-raid cooldowns.
- Reporting:
- One-tap reports: Clear categories (fraud, privacy violation, harassment), evidence attachments.
- Triage SLAs: Priority queues for agent issues; escalation to trust & safety team.
- Enforcement:
- Graduated actions: Warning, temporary suspension, permanent ban; verified agents can trigger priority review.
- Appeals: Transparent timelines and outcomes; audit trail preserved.
- Education:
- Onboarding guides: Best practices for safe tours, consent signage, what-not-to-record.
- In-product nudges: Pre-tour checklists and privacy reminders.
Privacy and consent essentials
- Clear UI signals:
- Recording lamps: Persistent live indicator; participant list shows who can capture.
- Sensitive zones: Markers and overlays indicating blur-on-capture areas.
- Data minimization:
- Scoped storage: Store only what’s necessary; default short retention; agent-managed archive.
- Export control: Agents approve any outgoing highlights; users can request redaction of their avatar or voice.
- User rights:
- Access & deletion: Easy ways to view, export, or delete personal participation data; redaction tools for shared content.
Launch plan and KPIs
- Phase 1 (private beta):
- Targets: 100 verified agents, 1,000 test friend spheres, 10 high-profile city showcases.
- KPIs: Session completion rate, consent adherence (100%), report resolution time (<24h).
- Phase 2 (public rollout):
- Growth: Regional agent expansion, curated landmark tours, Ava‑Store “tour mode” packs.
- KPIs: Monthly active tours, average dwell time, Ava‑Store attach rate (>15%), abuse rate (<0.1% of sessions).
- Phase 3 (scale & partnerships):
- Enterprise: Brokerage partnerships, ADA-certified tour flows, multi-language agent tools.
- KPIs: Verified agent NPS (>60), closed-deal attribution, compliance audit pass rate (100%).
🏡 Visit With Friends
Coming Soon to the Virtual Mall of America Step inside a 360° world with the people who matter most. With Visit With Friends, you can invite friends into a shared panoramic sphere—whether it’s a street café in Paris, a concert in Tokyo, or a verified real estate tour of your next home. Explore together, talk in real time, and make decisions side by side, no matter where you are in the world.
✨ Core Experiences
- Friend Spheres: Create private, invite‑only 360° rooms where avatars can gather, chat, and explore real‑world views together.
- Take the Tour: Verified real estate agents host immersive property tours, allowing families and friends to walk through listings together.
- Social Sharing: Send a “Visit With Friends” invite or highlight reel to your My Hub feed.
- Ava‑Store Tie‑Ins: Unlock tour‑mode outfits, décor packs, and interactive tools like laser pointers and measuring overlays.
🔐 Verified. Safe. Trusted.
- Verified Agents Only: Every property tour is hosted by a licensed, credentialed real estate agent. No investment hubs, no speculative schemes.
- Consent‑First Sharing: Recording and highlights require clear host and participant approval, with visible indicators at all times.
- Privacy by Design: Sensitive areas blurred automatically, watermarks on shared clips, and strict data minimization.
- Fraud Prevention: MLS sync, broker‑of‑record verification, and ongoing compliance checks ensure only legitimate listings appear.
- Security Center Oversight: Backed by VMOA’s enterprise‑grade monitoring, moderation, and enforcement standards.
💰 Revenue Streams
- Agent Subscriptions: Verified agents pay to host listings and tours.
- Transaction Commissions: Small percentage on closed sales or rentals attributed to VMOA tours.
- Premium Friend Spheres: Paid upgrades for larger groups, branded environments, or pro tools.
- Ava‑Store Sales: Tour kits, décor bundles, and cultural outfits tied to destinations.
- Enterprise Licensing: Partnerships with brokerages, relocation services, and tourism boards.
🚀 Why It Matters
- For Users: Explore the world and make big decisions together, safely.
- For Agents: A cutting‑edge, fraud‑proof way to showcase properties.
- For Microsoft: A new vertical—real estate + social travel—that no competitor owns.
- For VMOA: Adds trust, professionalism, and a new B2B revenue stream while reinforcing the Mall’s reputation as the safest immersive platform.